NHC Procurement

Shaping tomorrow, today

NHC Procurement supports the Northern Housing Consortium and its national network of members, providing practical procurement solutions informed by deep sector knowledge and extensive experience. Originally operating as Consortium Procurement, the team approached us through a competitive tender to transform their brand, creating a modern identity and communications framework that would better connect them with members across the UK and reflect their ambition for national growth.

Brand discovery

We kicked off the project with a discovery workshop, working closely with NHC Procurement’s team and key stakeholders to explore the motivations behind the rebrand and their ambitions for the future. The sessions gave us a deep understanding of the business, its vision, and how they wanted to position themselves in the market. From these insights, we developed core brand principles that would shape the identity, messaging, and visual style, all captured in a detailed report that guided every creative and strategic decision throughout the project.

“It's always great when you work with a team so passionate about their brand. That energy really came through in our discovery workshops and inspired many of the concepts we initially presented. After that, the NHC team trusted us to deliver a brand that we'd all be proud of and the end result truly reflects that. A modern, vibrant identity that stands out from competitors and is a project our team are all incredibly proud of.”

Ryan Errington

Head of Creative

Exploring every possibility

Our creative process is built on exploration. Once the strategic foundations were in place, our design team used further research to develop a range of concepts that captured different directions for the brand. These ideas were then refined into multiple concepts and presented back to the client, giving them clear options to react to. Through research, ideation and design, we were able to draw out the qualities that set the brand apart, creating a final identity that combined creative impact with a clear sense of direction for the future.

“It’s been almost twenty years since we last reviewed our procurement brand, and with the 50th year celebrations for Northern Housing Consortium last year, it felt a fitting time to look ahead to the next chapter. We were eager to build on the investment in our stakeholder perceptions research last year, which was pivotal in mapping out the next steps. And so, we had three ambitions: to futureproof the brand in a competitive marketplace, to reflect the nature of the service we provide, and to align with our membership’s values and voice.”

James Ealey

Deputy Chief Executive at NHC Procurement

Developing a brand framework

With the new identity agreed, we shifted focus to how the brand communicates in practice. From everyday materials to major campaigns and events, we explored how the identity should look, sound and feel across different contexts. The outcome was a clear brand framework, providing practical guidance and tools to ensure communications remain consistent, engaging and true to the brand’s direction.

Looking ahead

The updated identity provides a clear, confident foundation that reflects the organisation’s values and voice, while positioning them for future growth. By aligning the brand with their membership and service ambitions, NHC Procurement is set to enter this new chapter with clarity, consistency, and purpose.